Google Learns to Crawl Flash

In days past, web designers/developers faced a challenge if they chose to develop a site in Flash or place content inside of flash elements because the content they included was not indexable by search engines. An extra effort had to be made to ensure that their content was also presented in another way that search engines could find.

Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and widgets, to self-contained Flash websites. Recently, they improved the performance of this Flash indexing algorithm by integrating Adobe’s Flash Player technology.

There is one limitation, Google doesn’t crawl all types of JavaScript, which is used to execute almost all of the Flash content on the Internet. Google does not specify what types of JavaScript are executed, but said the company was working on executing all types. Adobe’s Everett-Church says: “This is our initial implementation… I think there will be some areas to expand on there, as well.”

Read more at the Google Webmaster Central Blog